How to Setup Google Adwords Campaign?

Here are few steps to easily setup your first Google AdWords campaign

1. Signup Google Adwords account

You can easily Signup Google Adwords Account at http://www.adwords.google.com with the activation fee of US$5 or INR250 as a one time activation fees. Then you can decide how much you want to pay per click and you can decide per day budget for your campaign. You can choose a maximum cost-per-click (CPC) from US$0.05 - US$50 and set a daily budget as low as 5 cents USD or ashigh as you want.

2. Sign In http://www.adwords.google.com

Now after signing in you’re a/c Next step in to Create Campaign.

3. Create Campaign 

After Signing you will see window go to campaigns then click on New Campaign button. See following screen:-

4. Then Fill indetails. Give your campaign name, select country or location where your ads should be shown, select language, select network, devices and extensions, set your bidding option, set your daily budget then click on save & Continue

5. Now here give your adgroup name, create an text ad as mentioned in my last post and then add keywords. You can also add placements here and set separate bids for content placements & automatic placements then click on save & Continue.

Your first Campaign is ready. Remember to Monitor & Manage You Campaigns on Regular Basis

What is Google AdWords?

Google AdWords is a easy, quick and simple way to advertise on Google and its ad partners, regardless of your budget. AdWords ads are displayed along with search results on Google, as well as on search and content sites in the growing Google Network, which includes websites like AOL, EarthLink, HowStuffWorks, & Blogger. With searches on Google and page views on the Google Network each day, your Google AdWords ads reach a vast audience. 

When you create an AdWords ad to run on Google and its search partners, you can choose keywords for which your ad will appear and specify the maximum amount you're willing to pay for each click. You pay only when someone clicks on your ad which is also called pay per click advertising. Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google's search engine on www.google.com or the relevant local/national google server (e.g. www.google.co.uk for The United Kingdom), ads (also known as creatives by Google) for relevant words are shown as "sponsored links" on the right side of the screen, and sometimes above the main search results.

For eg. let us say that you are selling "Mobile Phones". And your target market is USA. Hence anybody in USA, searching for "Mobile Phone" or "Mobile Phones" keywords can be your ideal client. Just assume if you get 1,000 such visitors, who are searching for "Mobile Phones", and all of them are from USA, you can very well imagine how much business your site can generate for you by all these visitors everyday coming to your site. See the Screen Shot below to see where your adds are shown:-

There's no minimum monthly charge with AdWords -- just a nominal activation fee. You can choose from a variety of ad formats, including text, image, and video ads, and easily track your ad performance using the reports in your online account Control Center.

In my next post I will discuss about some technical terms used in Google Adwords and also how to setup your campaign.