Campaign Optimization Tools

In my previous post I have discussed about keyword suggestion, traffic estimator and related tools. In this post I am going to discuss about more tools for optimizing your campaigns.

1.New Placement Tool

This tool lets advertisers find out new placements i.e. you can choose individual websites in google content network, or specific page or section of those sites. You can choose placement as per categories and placement types like site, video, feed, game, mobile etc. For searching new placements all you have to do put keyword or website in find placement column and you will get related sites then you can select and add it to your campaign. Keywords and placements work together. For more details on how keywords and placement work together you will get to learn from http://adwords.google.com/support/aw/bin/static.py?hl=en&guide=22918&page=guide.cs

2. Edit Campaign Negative Keywords

By using this tool you can manage your negative keywords which help you reduce wasted clicks or unwanted clicks at your campaign level. As I have previously mentioned while explaining AdWords Terminology. For removing negative keywords select you campaign and add them manually in the box given.

3. Site and Category Exclusion 

You can refine your Google Content Network targeting by preventing individual websites or categories of webpage from showing your ads. All You have to do is go to this tool and select campaign and enter domain or sub domains of the websites and click on save all changes.

4. IP Exclusion 

You can refine your targeting by preventing specific Internet Protocol (IP) addresses from seeing your ads. You can use this tool to remove bad hits.

Note: You may still receive some impressions and clicks from excluded IP addresses if a Google Network site doesn't provide users' IP information.

5. Ad Creation Marketplace

This tool helps you to create multi-media ads from specialist. You can start Audio Ads and TV Ads using this tool.

6. Insights for Search

Another tool which can be used while is making a master list of keyword to create Ad groups. With the help of Insights we can compare search volume patters across regions, categories and timeframes. Just enter keyword and select specific region, categories and timeframe

Note:- you can find all tools at Opportunities Tab in your Google Adwords account

Well, I think its enough in my next post I will try to update about analyzing tools for your campaign performance