Campaign Ad Performance Tools

When you start running your Ads on Google sponsored links, you also wanted to analyze its performance for sure. Here are the few tools which can help you to measure the campaign, ad group, keywords, Text ads.

1. Ads Diagnostic Tool:

Using this tool you can check that your ads are showing or not for particular keyword. This tool provides you two options:-

Option 1: Search Terms and Parameters
You can use this option if you're concerned about all ads within your account that should be appearing for a particular keyword or if you'd like to diagnose all keywords in an ad group or campaign. Following steps are used to diagnose ads:

a.) Enter single Keyword or select campaign (All keywords).
b.) Domain Name (google.com, google.uk etc)
c.) Language
d.) Location: either geographic or IP Address.

Option 2: Search Results Page URL

You can use this option if you're concerned about a particular search results page Just Copy and paste the URL in the Address bar below

2. Ad Preview Tool:

You can preview your Ads on Google without getting extra impressions, and see your ads as it appears to user in another geographic location. For ex: - you are running ads from India for USA customers. All you have to do is enter keyword, select a country or particular region if any, enter a google domain, select display language then hit Preview Ad button. Your ads will be shown in sponsored link column.

3. Disapproved Ads:

Using this tool you can find out which ads that are disapproved and why.

4. Conversion Tracking: 

ok now using this tools you can efficiently track your goals for running the campaign. As I have already discussed about this tool in my previous post. You can read it here http://seo-cpc-ppc.blogspot.com/2010/02/how-to-track-conversions-in-your.html

5. My Change History: 

Here you can browse all changes made to your account by you or by a person handling your PPC campaign but remember you can see only changes made in past 3 months for previous dates no data available.

6. AdWords Editor: 

By using this tool you will be able to manage your campaigns offline. Sadly, I can only give you introduction there. I will try to make one post or many post in detail regarding this software. Its very effective tool.