Google Adwords is all about results. Optimization means taking steps to get the results you want by improving the quality and performance of your account – without raising costs. We've designed these optimization strategies to help you achieve success with your advertising campaigns.
1. Identify your advertising goals.
Your optimization strategy depends on the objectives that you define for your campaigns. With specific goals in mind, you can work strategically to achieve your objectives, track your performance, and make the modifications necessary to get the results you want. Here are some typical objectives and sample focus areas for each goal.
2. Organize your account for maximum effectiveness.
A well-structured account is easy to manage and allows you to effectively target your audience.
a. Organize your campaigns by topic.
b. Target the right languages and locations.
c. Create highly specific ad groups.
d. Avoid duplicate keywords across ad groups.
3. Choose relevant keywords and placements.
The more relevant your keywords and placements are to your goals, the more easily you can reach your potential customers.
a. Choose your keywords carefully.
b. Take advantage of keyword matching options.
c. Use placement-targeted campaigns.
4. Create straightforward, targeted ads.
The content of your ads should capture users' attention and set your business apart.
a. Include keywords in your ad text (for keyword-targeted ads).
b. Create simple, enticing ads.
c. Use a strong call-to-action.
d. Test multiple ads in each ad group.
5. Optimize your website or landing page for conversions.
Ultimately, your website determines how well your ads convert, so be sure it's designed to let users complete the action you want them to take.
a. Point users to the right landing page.
b. Evaluate your site design.
c. Test your way to effective site content.
d. Keep the user experience in mind.
6. Track your account performance.
Monitoring your results allows you to ensure you're getting a good return on your investment.
a. Check your account statistics..
b. Set up custom alerts.
c. Create reports.
d. Use web analytics.
7. Test and modify your campaigns to get the results you want.
Optimizing your campaigns regularly will help you keep up with users and market trends and ultimately reach your advertising goals.
a. Evaluate your campaign performance and make changes as necessary.
b. Try different bidding options.
For more information on each topic visit http://adwords.google.com/support/aw/bin/static.py?hl=en&page=tips.html
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