Pay Per Click - Search Engine Optimization: 2009
Pay Per Click | Search Engine Optimization | Google Adwords
Saturday, December 19, 2009

How to Display Google Ads on your website?

It is an Ad Serving Application run by Google popularly known as Google Adsense. It enable website owners to enroll themselve & run text, image, and video advertisements on their website. It is fast and easy way to generate revenue on either a per-click or per-impression basis. Website Owner will earn when users visit your website and click or view the ads on your pages. For more information please visit https://www.google.com/adsense/support/bin/answer.py?hl=en&answer=9712

There are two ways to place the google Ads on your WebSite

First Way - Adsense Banner code is placed on the previous site which we are using to promote our products.

Second Way - Build Site Specifically to place adsense banners.

There are few Tips which you can use for second way:-

1. Choose very expensive keyword. This can be done by Keyword selector tool at yahoo search marketing, keyword elite or many other you can search at google.

2. Write up a article based on keywords. you can use elance.com for making label articles.

3. You can place 3 ad blogs on one page of your website - before placing the banner always keep your visitor in mind when you are builing up web page.

4. Use Horizontal Ads more than Vertical Ads.

5. Most favourable places for putting the adsense Banners - above the page footer, below the navigation at the top of the page, top left hand side of the page and near the middle above the main content is thought by many to be pest place to put your ad blocks.

6. You can also put google link units.

7. Use keyword repeatedly on the page to get high quality Ads to display.

8. View Bid tool for seeing how much PPC advertisers are paying - higher the price, the better it is.

9.You can also Use Competitive Ad filter to remove ads which you don't want to be shown on the site. Donot filter everthing for filtering tool is used. Now you are thinking how to use that tool maybe i will discuss it in my next post.

10. To get the clicks get the taffic on the site and as we know to get the traffic on the site seo, traffic exchane programs, link exchange programs, writing and submitting articles to directories, PPC programs, blogs, webblogs or online forums, email marketing is used.

11. Join adsense forums to know what others are doing or To see where to put adds seach and see what others doing

14. Try testing different layout on the site.

15. Regular updating the content of the wbsite is essential to get the traffic.

16. Use different formats of adsense adds on each page of the site.

17. Donot let the Public Service ads (PSA's) to display to the site as this may loose the interest of the visitors.