Pay Per Click - Search Engine Optimization: February 2010
Pay Per Click | Search Engine Optimization | Google Adwords
Friday, February 26, 2010

Work faster in Google Adwords with Local Storage

Speed up the loading of your Google Adwords data with new local storage feature. Spend less time waiting for data to load in your account. This new feature takes advantage of the Google Gears plugin to store a copy of your account data on your computer. So each time you access AdWords, your data loads directly from your computer, making your experience much faster Google Adwords.

How is local storage enabled?

1.    Click the local storage icon (a gray circle with a line through it) next to your email address in the upper-right corner of your AdWords account. When u click on it following warning appears 



2. Read and understand the security warning; make sure you’re not using a public or shared computer.

3. Click Continue.

Note: If you haven’t yet installed Google Gears, your browser will open a new tab and direct you through a short installation process. Once you’re done installing Google Gears, you’ll be prompted to restart your browser. Sign in to AdWords and click the local storage icon again.

4. Gears will alert you that https://adwords.google.com will be making use of local storage. Click the checkbox next to “I trust this site. Allow it to use Gears.” and click Allow.




Local storage is now enabled!

How does this work?

When local storage is enabled, AdWords will store your account data on your computer the first time it loads. After that, when you change views (selecting a different campaign or ad group, for example, or sorting by a different column), your data will load directly from your computer; you no longer have to wait for the data to download from our servers.

AdWords will make sure your data is always fresh, and retrieve the latest statistics while you work.
 
Your data is stored on your computer via Google Gears, in the same way that your browser stores cookies. Others who use your computer with different usernames won’t be able to access your data.
 
To disable local storage in future, simply click the green check mark icon next your email address in the upper right-hand corner of your browser. Next to Local account data is enabled, click the Disable link. Local storage will be disabled and all your local data will be deleted.

Tuesday, February 16, 2010

How To Track Conversions in Your Campaign?

One of the most important parts of using Google AdWords is being able to track conversions accurately. After you've made your selection of keywords, created a compelling ad, and then implemented your Google AdWords campaign, the next step is to start tracking conversions and reviewing the results.

Google offers valuable conversion tracking tools through the AdWords platform for that you have to implement conversion tracking which is very simple, place a few lines of code on to your website. As a prerequisite, you or someone in your company must have working knowledge of HTML or web tools in order to successfully place the conversion tracking code. You'll also need to have access to your website's code and the Google AdWords account that corresponds to the site.

Once you have successfully installed your code snippet, you can access your conversion tracking reports from the Campaignsstrong> page, Conversionspage and the Report Center at least one hour after the first conversion from your AdWords account. You will even be able to see conversion reports down to the keyword level.

Now questions arises how to get conversion tracking code. So here goes the answer:-

1. Sign In to your adwords a/c

2. Go to reporting tab in the drop down menu select conversions. Following screen will appear


 

3. Here click on New Conversion tab & here you see following screen



4. There after give the action name & select tracking purpose. Tracking pupose in of 4 types a. purchase/sale b. signup c. Lead d. view of a key page or you can choose other depending on purpose of your website after that click save & continue then following screen will appear


5. Here you can select your option & its important to choose your page security level to successfully track conversions for you campaign, then click save and get code button. Here you get your code like this


6. Afterwards copy the conversion tracking code & paste in above the tag in landing page of your website for which your campaigns are running.

Hope you now successful install conversion tracking code for your campaigns otherwise for full information please refer https://adwords.google.com/select/library/convtracking_jan05.pdf