Keywords Research – The Corner Stone of Your Campaign

In Google Adwords success begins with keyword research but many of new beginners don’t know how to do keyword research for adwords campaign? In this post I will focus on how important is good keyword research to run a successful adwords campaign. A successful Google Adwords campaign begins with proper keyword research. Keywords are an important part of any Pay-per-click campaign. As everybody knows that keywords are an integral part of any Adwords Campaign, through research is needed to get the maximum ROI. Ok, now lets start with defining the phrase ‘keyword research’. Many newbies in this filed used to think that keyword is one word, it may be one word but if you go for more specification it’s a key phrase because it is a phrase one someone is type to search something.  

Getting started with keyword Research

The best place to start your keyword research is your own website simply create seed keyword list first. Keyword research always starts with a single seed keyword and a good keyword selection tool. Put yourself in the shoes of your target customers and ask yourself what terms they might use to find products or services your website is providing.


Experts usually divide keywords into long tail and short tail. Lets take an example ‘mobile phone’ is considered as short tail and a ‘Samsung mobile phone’ or ‘Samsung mobile phone shop’(are long tail). This term uses more words and more specific and may have less competition also. When creating keyword list, use lots of long tail keywords in your campaign. Long tail keywords helps you narrow down the targeted audience and you can get higher conversion ratio. It ranks higher in the search results while paying less cost per click (CPC).


Expand your list with keyword tool

There are many keyword tools out there as I have mentioned in my previous post List of Keyword Suggestion Tools. But newbies can start by taking advantage of Google AdWords Keyword Suggestion tool. which is certaily a good and a reliable option.


Google keyword Tool provides you specific and similar keywords with the statistics like advertisers competition and search volume for that specific keyword. Your goal is to find phrases that are relevant to your site, having decent amount of search volume and low advertiser competition.


Now what you have to do is paste your list into the keyword box and click on the `get keyword ideas` button. The results will show you competition and search volume of your keyword list which you have generated and also provides you with a list of other related keywords with their stats.


After you compile a list using the original keywords you’ve started with and the list of keywords provided by Google, refine your choices. Review all the keywords you’ve found and make sure they relate to your site and have a decent amount of monthly search volume.


It's simple to build targeted keyword lists for your AdWords campaign when you learn how to do your keyword research properly.


Finally you have completed you research and you are now ready to run your adwords campaign. :)


Fine tune your Adwords campaign


Don’t forget to analyze your keyword data from your adwords campaigns. It is a big part of keyword research. After you build up a few weeks of data, review your keywords to see how much you are paying per click and per conversion. Then you can modify or delete under performing keywords. It helps you in getting better and better results for your campaign.


Some other ways to do keyword research


You can also do proper keyword research by legally spying on your competitors. There are many paid and free tools available to spy on your competitors adwords campaign.


You can collect some data of keywords from analyzing tools which you have configured to track your visitors data. Google Analytics and Google Webmaster tools also helps you to increase your keyword list and provides you with more specific data.

How “Ideas” tool work?

You have seen often “Ideas: All online campaigns” when you click on opportunities Tab inside your Google AdWords Account. This tool is just a replacement of Campaign Optimizer tool shown inside each campaign with some innovations. old adwords user must know about this tool but for some it is new.

Ideas automatically provide personalized ideas ways to help you improve your account performance and increase your advertising return. These ideas are automatically collected by automated system, taking into account your current performance, campaign settings like targeting and bid amounts, as well as Google search volumes and trends, so you won't need to visit multiple tools or pages in order to find ways to improve your campaigns. Also, the ideas are targeted across all campaigns and ad groups so you can make improvements across your entire account all in one place.

Impression and click estimates are shown to help you better understand the potential impact of the ideas you review. Currently, you can find keywords generation ideas, keyword bids changes, and budgets change recommendations if needed in any of your campaign. You can see all campaign ideas at one place and edit them.

1. Keyword ideas – keyword ideas generate more keywords related to your campaign it can help you t increase more impressions and clicks.

 
2. Budget ideas – It may help you to capture more targeted visitors available to you. Budget ideas are only shown for campaigns that are meeting their current budget.

3. Bid ideas - It suggest how you can increase cost-per-click (CPC) bidsd on your keywords in order to increase visitors and reduce costs.

Ideas are added and refreshed after about two weeks or sooner, so plan on returning to this tab periodically to see new ideas for your campaigns.

Note - Ideas are automated, so it is possible that some are irrelevant or don’t suit your campaign goals. Before applying review all optimized ideas carefully or you can manually choose those ideas which are to be applied and which don’t. There is no guarantee that all ideas will improve your campaign performance.