Campaign Ad Performance Tools

When you start running your Ads on Google sponsored links, you also wanted to analyze its performance for sure. Here are the few tools which can help you to measure the campaign, ad group, keywords, Text ads.

1. Ads Diagnostic Tool:

Using this tool you can check that your ads are showing or not for particular keyword. This tool provides you two options:-

Option 1: Search Terms and Parameters
You can use this option if you're concerned about all ads within your account that should be appearing for a particular keyword or if you'd like to diagnose all keywords in an ad group or campaign. Following steps are used to diagnose ads:

a.) Enter single Keyword or select campaign (All keywords).
b.) Domain Name (google.com, google.uk etc)
c.) Language
d.) Location: either geographic or IP Address.

Option 2: Search Results Page URL

You can use this option if you're concerned about a particular search results page Just Copy and paste the URL in the Address bar below

2. Ad Preview Tool:

You can preview your Ads on Google without getting extra impressions, and see your ads as it appears to user in another geographic location. For ex: - you are running ads from India for USA customers. All you have to do is enter keyword, select a country or particular region if any, enter a google domain, select display language then hit Preview Ad button. Your ads will be shown in sponsored link column.

3. Disapproved Ads:

Using this tool you can find out which ads that are disapproved and why.

4. Conversion Tracking: 

ok now using this tools you can efficiently track your goals for running the campaign. As I have already discussed about this tool in my previous post. You can read it here http://seo-cpc-ppc.blogspot.com/2010/02/how-to-track-conversions-in-your.html

5. My Change History: 

Here you can browse all changes made to your account by you or by a person handling your PPC campaign but remember you can see only changes made in past 3 months for previous dates no data available.

6. AdWords Editor: 

By using this tool you will be able to manage your campaigns offline. Sadly, I can only give you introduction there. I will try to make one post or many post in detail regarding this software. Its very effective tool.

Campaign Optimization Tools

In my previous post I have discussed about keyword suggestion, traffic estimator and related tools. In this post I am going to discuss about more tools for optimizing your campaigns.

1.New Placement Tool

This tool lets advertisers find out new placements i.e. you can choose individual websites in google content network, or specific page or section of those sites. You can choose placement as per categories and placement types like site, video, feed, game, mobile etc. For searching new placements all you have to do put keyword or website in find placement column and you will get related sites then you can select and add it to your campaign. Keywords and placements work together. For more details on how keywords and placement work together you will get to learn from http://adwords.google.com/support/aw/bin/static.py?hl=en&guide=22918&page=guide.cs

2. Edit Campaign Negative Keywords

By using this tool you can manage your negative keywords which help you reduce wasted clicks or unwanted clicks at your campaign level. As I have previously mentioned while explaining AdWords Terminology. For removing negative keywords select you campaign and add them manually in the box given.

3. Site and Category Exclusion 

You can refine your Google Content Network targeting by preventing individual websites or categories of webpage from showing your ads. All You have to do is go to this tool and select campaign and enter domain or sub domains of the websites and click on save all changes.

4. IP Exclusion 

You can refine your targeting by preventing specific Internet Protocol (IP) addresses from seeing your ads. You can use this tool to remove bad hits.

Note: You may still receive some impressions and clicks from excluded IP addresses if a Google Network site doesn't provide users' IP information.

5. Ad Creation Marketplace

This tool helps you to create multi-media ads from specialist. You can start Audio Ads and TV Ads using this tool.

6. Insights for Search

Another tool which can be used while is making a master list of keyword to create Ad groups. With the help of Insights we can compare search volume patters across regions, categories and timeframes. Just enter keyword and select specific region, categories and timeframe

Note:- you can find all tools at Opportunities Tab in your Google Adwords account

Well, I think its enough in my next post I will try to update about analyzing tools for your campaign performance 

List of Keyword Suggestion Tools

Keyword research is important for PPC as well as in SEO. For doing keyword research for your website you need keyword suggestion tools. So here is the list of some keyword suggestion tools with their functions. Some of may be paid.


1. Google AdWords Keyword Suggestion tool

It’s a very good tool which I come across no tool can compete it till now in my view.It’s a tool that provides specific and similar keywords with the statistics like advertisers competition and search volume. This tool also gives you keywords based on your website content. All you have to do is put in our web page or keyword as selected by option and hit the button Get Keyword Ides and you got the results but you have to smartly filter it according to your needs google only suggests it up to you how you use it.


2. Search-based Keyword Tool

Get new keyword ideas based on actual Google search queries and matched to specific pages of your website. It shows you Monthly Searches, Competition, suggested Bid on keywords, Ad/search Share and From which page of your website keyword is extracted so you can use it as landing page for your keyword if you are searching on the basis of your website

3. Google Suggest

Google suggest keywords when you are searching.

4. Search Term Research Tool or popularly known as keyword discovery

Searches Overture data for 16 countries. With this tool you can do keyword research, spelling mistake research, seasonal search trends, KEI Analysis, Keyword density analysis, Domain researcher tool and may more.

5. Keyword Research Tool

Tool shows you similar keywords found in the meta keywords of sites searched by your choice of 9 search engines.

6. Keyword Suggestion Tool

Keyword searches from Overture and Wordtracker (Wordtracker displays singular/plural & correct order).

7. Website Keyword Suggestions

Provides keyword suggestions along and keyword traffic estimates for the entered website.

8. Wordstream keyword tool

It’s a new tool which I come across only few months ago I haven’t develop much liking it but it may be useful for some. It’s a keyword management tool for PPC and SEO.

9. Secret page spy

It’s a another wonderful tool to spy on your competitors websites meta keywords all you have to do is create a free account and it give you result of top 10 competitors result in google or yahoo showing table Meta tags of a website Title, Description and Keyword.

10. Spyfu

Another tool to spy on your competitors’ keywords and AdWord

11. Keywordspy

Another tool to spy on competitors ad campaigns. Its shows the result like overview, list of your competitors, related keywords, misspelled keywords, PPC competitors, Organic competitors and all related data.

12. Traffic Estimator Tool

Its shows the traffic estimation of keywords you using for your campaigns based on your bid and budget.


I think its enough soon I will try to update you with some more tools which are useful for you AdWords Campaign. Here I have only mentioned about keyword suggestion tools. Hope it will help you out in research your keywords but use this tools as smartly as you can.

Tips for Optimizing Your Google AdWords Campaign

Google Adwords is all about results. Optimization means taking steps to get the results you want by improving the quality and performance of your account – without raising costs. We've designed these optimization strategies to help you achieve success with your advertising campaigns.

1. Identify your advertising goals.

Your optimization strategy depends on the objectives that you define for your campaigns. With specific goals in mind, you can work strategically to achieve your objectives, track your performance, and make the modifications necessary to get the results you want. Here are some typical objectives and sample focus areas for each goal. 

2. Organize your account for maximum effectiveness.

A well-structured account is easy to manage and allows you to effectively target your audience.

a. Organize your campaigns by topic.
b. Target the right languages and locations.
c. Create highly specific ad groups.
d. Avoid duplicate keywords across ad groups.

3. Choose relevant keywords and placements.

The more relevant your keywords and placements are to your goals, the more easily you can reach your potential customers.

a. Choose your keywords carefully.
b. Take advantage of keyword matching options.
c. Use placement-targeted campaigns.

4. Create straightforward, targeted ads.

 
The content of your ads should capture users' attention and set your business apart.

a. Include keywords in your ad text (for keyword-targeted ads).
b. Create simple, enticing ads.
c. Use a strong call-to-action.
d. Test multiple ads in each ad group.
 

5. Optimize your website or landing page for conversions.

 
Ultimately, your website determines how well your ads convert, so be sure it's designed to let users complete the action you want them to take.

a. Point users to the right landing page.
b. Evaluate your site design.
c. Test your way to effective site content.
d. Keep the user experience in mind.

6. Track your account performance.

 
Monitoring your results allows you to ensure you're getting a good return on your investment.

a.    Check your account statistics..
b.    Set up custom alerts.
c.    Create reports.
d.    Use web analytics.
 

7. Test and modify your campaigns to get the results you want.

 
Optimizing your campaigns regularly will help you keep up with users and market trends and ultimately reach your advertising goals.

a. Evaluate your campaign performance and make changes as necessary.
b. Try different bidding options.


For more information on each topic visit http://adwords.google.com/support/aw/bin/static.py?hl=en&page=tips.html