How To Track Conversions in Your Campaign?

One of the most important parts of using Google AdWords is being able to track conversions accurately. After you've made your selection of keywords, created a compelling ad, and then implemented your Google AdWords campaign, the next step is to start tracking conversions and reviewing the results.

Google offers valuable conversion tracking tools through the AdWords platform for that you have to implement conversion tracking which is very simple, place a few lines of code on to your website. As a prerequisite, you or someone in your company must have working knowledge of HTML or web tools in order to successfully place the conversion tracking code. You'll also need to have access to your website's code and the Google AdWords account that corresponds to the site.

Once you have successfully installed your code snippet, you can access your conversion tracking reports from the Campaignsstrong> page, Conversionspage and the Report Center at least one hour after the first conversion from your AdWords account. You will even be able to see conversion reports down to the keyword level.

Now questions arises how to get conversion tracking code. So here goes the answer:-

1. Sign In to your adwords a/c

2. Go to reporting tab in the drop down menu select conversions. Following screen will appear

 

3. Here click on New Conversion tab & here you see following screen

4. There after give the action name & select tracking purpose. Tracking pupose in of 4 types a. purchase/sale b. signup c. Lead d. view of a key page or you can choose other depending on purpose of your website after that click save & continue then following screen will appear

5. Here you can select your option & its important to choose your page security level to successfully track conversions for you campaign, then click save and get code button. Here you get your code like this

6. Afterwards copy the conversion tracking code & paste in above the tag in landing page of your website for which your campaigns are running.

Hope you now successful install conversion tracking code for your campaigns otherwise for full information please refer https://adwords.google.com/select/library/convtracking_jan05.pdf