Google AdWords is a easy, quick and simple way to advertise on Google and its ad partners, regardless of your budget. AdWords ads are displayed along with search results on Google, as well as on search and content sites in the growing Google Network, which includes websites like AOL, EarthLink, HowStuffWorks, & Blogger. With searches on Google and page views on the Google Network each day, your Google AdWords ads reach a vast audience.
When you create an AdWords ad to run on Google and its search partners, you can choose keywords for which your ad will appear and specify the maximum amount you're willing to pay for each click. You pay only when someone clicks on your ad which is also called pay per click advertising. Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google's search engine on www.google.com or the relevant local/national google server (e.g. www.google.co.uk for The United Kingdom), ads (also known as creatives by Google) for relevant words are shown as "sponsored links" on the right side of the screen, and sometimes above the main search results.
For eg. let us say that you are selling "Mobile Phones". And your target market is USA. Hence anybody in USA, searching for "Mobile Phone" or "Mobile Phones" keywords can be your ideal client. Just assume if you get 1,000 such visitors, who are searching for "Mobile Phones", and all of them are from USA, you can very well imagine how much business your site can generate for you by all these visitors everyday coming to your site. See the Screen Shot below to see where your adds are shown:-
There's no minimum monthly charge with AdWords -- just a nominal activation fee. You can choose from a variety of ad formats, including text, image, and video ads, and easily track your ad performance using the reports in your online account Control Center.
In my next post I will discuss about some technical terms used in Google Adwords and also how to setup your campaign.
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