You have seen often “Ideas: All online campaigns” when you click on opportunities Tab inside your Google AdWords Account. This tool is just a replacement of Campaign Optimizer tool shown inside each campaign with some innovations. old adwords user must know about this tool but for some it is new.
Ideas automatically provide personalized ideas ways to help you improve your account performance and increase your advertising return. These ideas are automatically collected by automated system, taking into account your current performance, campaign settings like targeting and bid amounts, as well as Google search volumes and trends, so you won't need to visit multiple tools or pages in order to find ways to improve your campaigns. Also, the ideas are targeted across all campaigns and ad groups so you can make improvements across your entire account all in one place.
Impression and click estimates are shown to help you better understand the potential impact of the ideas you review. Currently, you can find keywords generation ideas, keyword bids changes, and budgets change recommendations if needed in any of your campaign. You can see all campaign ideas at one place and edit them.
Ideas automatically provide personalized ideas ways to help you improve your account performance and increase your advertising return. These ideas are automatically collected by automated system, taking into account your current performance, campaign settings like targeting and bid amounts, as well as Google search volumes and trends, so you won't need to visit multiple tools or pages in order to find ways to improve your campaigns. Also, the ideas are targeted across all campaigns and ad groups so you can make improvements across your entire account all in one place.
Impression and click estimates are shown to help you better understand the potential impact of the ideas you review. Currently, you can find keywords generation ideas, keyword bids changes, and budgets change recommendations if needed in any of your campaign. You can see all campaign ideas at one place and edit them.
1. Keyword ideas – keyword ideas generate more keywords related to your campaign it can help you t increase more impressions and clicks.
2. Budget ideas – It may help you to capture more targeted visitors available to you. Budget ideas are only shown for campaigns that are meeting their current budget.
3. Bid ideas - It suggest how you can increase cost-per-click (CPC) bidsd on your keywords in order to increase visitors and reduce costs.
Ideas are added and refreshed after about two weeks or sooner, so plan on returning to this tab periodically to see new ideas for your campaigns.
Note - Ideas are automated, so it is possible that some are irrelevant or don’t suit your campaign goals. Before applying review all optimized ideas carefully or you can manually choose those ideas which are to be applied and which don’t. There is no guarantee that all ideas will improve your campaign performance.
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